COVID-19; the last few months?

Yet another change in protocols can also create new challenges for your practice. People are also getting weary of anti-COVID-19 measures and becoming complacent, with a visible wafer-thin edge between willingness and frustration. But as well as being the most difficult, we know the last mile is also the most important, so here are our tips to help get through these (hopefully) final stages.

“I found this on the internet” – how to deal with self-diagnosing

"I did some googling myself, and I think…" or "I found this on the internet" - it's common for many pet owners to turn to the internet to diagnose before they contact you. Owners turn to the internet as they think it's the most efficient way. Admit it - you've done the same for yourself - googling your symptoms before going to a doctor. But what does that search for answers yield? Simple - nothing at all! It's a terrible idea.

2020 in Review

‘Roller coaster 2020’ – Why this was your year!

From the moment you join the queue, you are full of expectations. You've already had a good look at the roller coaster, and you have a good idea of how the ride will go... You probably thought precisely the same about the New Year in December 2019 - good intentions, all the plans, and goals set. But even before the 'waiting' was well and truly over, the 2020 'ride' started.

Our tips to work smarter, and reduce stress

According to Eurostat, the average UK employee works 42.5 hours a week, one of the highest in Europe. If you're like most veterinarians, you're probably clocking well over this figure, and with that comes stress - the feeling of being 'busy' can cause stress leading to burnout. So below are our tips to improve stress levels in the practice.

Practice Marketing: ROI, ATF and KPI

Marketing may not be the first thing on your mind, but it is an essential part of your business to ensure you stay visible, and in the mind of your customers - both current and new. You might think of 'marketing' only as an advert in a newspaper…

Never waste a good crisis…

Around mid-February it became clear that this was going to be a completely different year. In March, the 'crisis' started, and all plans went overboard as the country went into lockdown.

Communicating during a crisis

How do you ensure that you inform your customers in the most effective way possible? Below are some examples of how you can quickly and easily communicate with pet owners.

Believe in data, not opinions

Do you make decisions based on feelings or information? Typically our instinct is to follow our emotions, but the question is whether this is the best thing to do. After all, you always want to avoid the feeling of “what if” afterwards. As…

Do more with less

Communicating via text messages represents a challenge due to the length of text messages. So how do you effectively inform your customer using a limited number of characters?