Tag Archive for: Practice Marketing

Avoid holiday hassles – Five tips for the veterinary practice

Before you go on holiday, it's essential to assign your work as well as you can. Still, it sometimes happens that while you're away, things don't run smoothly - even the smallest things can impact practice productivity. We asked our colleagues from Customer Support for their most frequently asked questions relating to the absence of a colleague.

How to keep consultations running on time

A single consultation running overtime can have knock-on effects throughout your practice. We take a look at how to get reception working in harmony with consultations to ensure smooth running while maintaining excellent customer service.

“I found this on the internet” – how to deal with self-diagnosing

"I did some googling myself, and I think…" or "I found this on the internet" - it's common for many pet owners to turn to the internet to diagnose before they contact you. Owners turn to the internet as they think it's the most efficient way. Admit it - you've done the same for yourself - googling your symptoms before going to a doctor. But what does that search for answers yield? Simple - nothing at all! It's a terrible idea.

Our tips to work smarter, and reduce stress

According to Eurostat, the average UK employee works 42.5 hours a week, one of the highest in Europe. If you're like most veterinarians, you're probably clocking well over this figure, and with that comes stress - the feeling of being 'busy' can cause stress leading to burnout. So below are our tips to improve stress levels in the practice.

Practice Marketing: ROI, ATF and KPI

Marketing may not be the first thing on your mind, but it is an essential part of your business to ensure you stay visible, and in the mind of your customers - both current and new. You might think of 'marketing' only as an advert in a newspaper…

Never waste a good crisis…

Around mid-February it became clear that this was going to be a completely different year. In March, the 'crisis' started, and all plans went overboard as the country went into lockdown.

Communicating during a crisis

How do you ensure that you inform your customers in the most effective way possible? Below are some examples of how you can quickly and easily communicate with pet owners.

Do more with less

Communicating via text messages represents a challenge due to the length of text messages. So how do you effectively inform your customer using a limited number of characters?

2020 – A Decade for Millennials

Should this be the year you make some significant changes to your practice? You're probably wondering "Why?" or "How?" - easy; your customer base is going to change! This year you'll start to see more 'millennials' or 'generation Y' (people born between 1981 and 2000) come to your practice for the first time as pet owners.

The best experience is the new standard

Are you a veterinary nurse, receptionist, accountant, cleaner, intern or the veterinarian in a veterinary practice? For the pet owner, 'The Veterinarian' is more than a single profession - it stands for the whole experience - a brand.