Tag Archive for: Practice Marketing

2022 trends

2022 Trends for veterinary practices

Whether you liked it or not, 2021 seemed like the moment you realised the roller-coaster was going to do everything again but backwards. But because this ride is now finished, let’s look ahead to 2022, this time, not with tips, but with trends. Here are a few things we want to share during our research into what we might expect in 2022.

The value of time – Three Animana time-saving tools

Time is perhaps one of the most valuable things - priceless, not for sale, and if you waste it, you never get it back. It's something special, yet it can be laborious and has no fixed value. It passes slowly when you wait for a bus, and quickly when you're on holiday. We understand that the time you spend in your practice is valuable, and we realise that Animana knowledge can have a significant impact. So we've put together a few tips you may not know about to help you save time in Animana.

Clear cut – the hairdresser’s secret

A beauty salon, restaurant, or hairdresser has a lot in common with your veterinary practice. All have recently adopted online tools to help them become expert planners - managing high demand and customer satisfaction.

Five tips for creating effective reminders

How do you ensure that an owner does not forget the next treatment or vaccination? How can you increase compliance? Before they even open the email, there are typically three things a pet owner sees when they receive an email. Based on what they see, they will decide to read the email (or not). Here are our tips for creating great reminder content.

Avoid holiday hassles – Five tips for the veterinary practice

Before you go on holiday, it's essential to assign your work as well as you can. Still, it sometimes happens that while you're away, things don't run smoothly - even the smallest things can impact practice productivity. We asked our colleagues from Customer Support for their most frequently asked questions relating to the absence of a colleague.

How to keep consultations running on time

A single consultation running overtime can have knock-on effects throughout your practice. We take a look at how to get reception working in harmony with consultations to ensure smooth running while maintaining excellent customer service.

“I found this on the internet” – how to deal with self-diagnosing

"I did some googling myself, and I think…" or "I found this on the internet" - it's common for many pet owners to turn to the internet to diagnose before they contact you. Owners turn to the internet as they think it's the most efficient way. Admit it - you've done the same for yourself - googling your symptoms before going to a doctor. But what does that search for answers yield? Simple - nothing at all! It's a terrible idea.

Our tips to work smarter, and reduce stress

According to Eurostat, the average UK employee works 42.5 hours a week, one of the highest in Europe. If you're like most veterinarians, you're probably clocking well over this figure, and with that comes stress - the feeling of being 'busy' can cause stress leading to burnout. So below are our tips to improve stress levels in the practice.

Practice Marketing: ROI, ATF and KPI

Marketing may not be the first thing on your mind, but it is an essential part of your business to ensure you stay visible, and in the mind of your customers - both current and new. You might think of 'marketing' only as an advert in a newspaper…

Never waste a good crisis…

Around mid-February it became clear that this was going to be a completely different year. In March, the 'crisis' started, and all plans went overboard as the country went into lockdown.