Tag Archive for: Practice Marketing

Five tips for writing clearer reminders for pet owners

Which reminder wording helps a pet owner know what to do next? Here are five tips for clearer reminders, from leading with the purpose and using plain language to making the next step easy and reviewing automated messages in IDEXX Animana and ezyVet.

The value of time: three ways practice management software can lighten your team’s workload

Finding answers, booking routine appointments by phone, and retyping the same information all eat into the working day. Here are three areas of practice management software worth testing, from searchable help to online booking and templates, with examples from IDEXX Animana and ezyVet.
cloud practice management software

What cloud-based practice management software means for your veterinary practice

What does cloud-based practice management software mean for your veterinary team each day? There is no practice server to run, updates and backups are included, and IDEXX publishes independent audit reports for Animana and ezyVet on its Trust Center. This is a practical look at the benefits and what to plan for.

Five ways to reduce avoidable delays in veterinary consultations

Consultations run over for many reasons, and not all of them are clinical. Here are five areas to review, from booking questions and preparation information to recording key details and agreeing the next step, with examples from IDEXX Animana and ezyVet.

Hidden gems and attractions near BVA Live at the NEC, Birmingham

Attending BVA Live at the NEC in Birmingham? Discover nearby walks, dining options, and local attractions to help you make the most of your time between sessions or after a busy day of CPD.

3 reasons to talk about your practice management software at VMG Congress

VMG Congress 2026 is the ideal moment to explore how your practice management software supports leadership, communication, and workflow. This article outlines three reasons to make your PIMS part of your event conversations, from identifying friction points to using participant‑led discussions to clarify your future needs.

Spring cleaning your practice systems: practical updates for a smoother season

Spring is the ideal time to tidy up your practice management system. Learn how improving reminders, templates, user access, and appointment settings can reduce missed appointments and support smoother workflows. These practical steps help your team stay organised and improve communication with pet owners.

Seven trends shaping veterinary practices in 2026, and how to keep control

Discover the seven key trends shaping veterinary practices in 2026, from AI and staffing pressures to pet owner expectations and cybersecurity. This article explores how small, deliberate changes can help practices stay in control, improve workflows, and support teams in an increasingly demanding environment.

If we could sneak away to a lecture… here’s where you’d find us

Ever wondered which conference sessions are truly worth attending? Emma and Vincent from IDEXX share their top lecture picks, from improving patient comfort and end-of-life care to exploring AI and client experience. Discover which talks stand out—and why they offer valuable insights for every veterinary professional.

Making a mistake – 5 psychological effects for branding and practice marketing

We've all done it; spent a few hours hand-crafting a newsletter, or perhaps a brochure, letter or email. We scan it through, maybe do a test or send it to a colleague, and then click send. A few minutes go by, and then you get that sinking feeling realising you made a mistake, and can't do anything about it. This happened to us recently after sending our Dutch newsletter out, with an old title.