Tag Archive for: Practice Marketing

Your veterinary practice as a brand

A brand - what is that? You might think it's simply the part consumers see, but it's much more than that. For example, you may buy products from companies with whom you feel a strong connection, even if that product is not necessarily better than that of another producer. So what exactly is a brand, and how can you leverage it to increase your practice success?

From bars and restaurants to your practice

Quick Response codes are a simple way to share or transfer information easily and quickly. Several years ago, they were awkward and slow to use, but thanks to the native QR code recognition built into modern smartphone cameras, it’s much faster and easier than a few years ago. So is this something you could use in your practice?

Five tips to get the most out of email in Animana

Emailing is a piece of cake, isn't it? After all, who doesn't email? However, sending personal emails is very different from work-related emails. Below we give you some email-related Animana tips you probably didn't know. For example - did you know you can send multiple invoices in a single email?

But…

If you start paying attention to it, you'll notice that the signal word 'but' is frequently used, and you will undoubtedly regularly catch yourself using it. However short the word may be, and despite good intentions, it can unintentionally have a considerable impact - nullifying everything positive that came before it.

Five tips to write catchy content for pet owners

A well-written, informative aftercare letter, handout, email or even a simple reminder is your first line of defence - the Trojan horse, your storm surge barrier. We cover some best practices and tips on creating and sharing effective communication.
2022 trends

2022 Trends for veterinary practices

Whether you liked it or not, 2021 seemed like the moment you realised the roller-coaster was going to do everything again but backwards. But because this ride is now finished, let’s look ahead to 2022, this time, not with tips, but with trends. Here are a few things we want to share during our research into what we might expect in 2022.

Clear cut – the hairdresser’s secret

A beauty salon, restaurant, or hairdresser has a lot in common with your veterinary practice. All have recently adopted online tools to help them become expert planners - managing high demand and customer satisfaction.

Avoid holiday hassles – Five tips for the veterinary practice

Before you go on holiday, it's essential to assign your work as well as you can. Still, it sometimes happens that while you're away, things don't run smoothly - even the smallest things can impact practice productivity. We asked our colleagues from Customer Support for their most frequently asked questions relating to the absence of a colleague.

“I found this on the internet” – how to deal with self-diagnosing

"I did some googling myself, and I think…" or "I found this on the internet" - it's common for many pet owners to turn to the internet to diagnose before they contact you. Owners turn to the internet as they think it's the most efficient way. Admit it - you've done the same for yourself - googling your symptoms before going to a doctor. But what does that search for answers yield? Simple - nothing at all! It's a terrible idea.

Our tips to work smarter, and reduce stress

According to Eurostat, the average UK employee works 42.5 hours a week, one of the highest in Europe. If you're like most veterinarians, you're probably clocking well over this figure, and with that comes stress - the feeling of being 'busy' can cause stress leading to burnout. So below are our tips to improve stress levels in the practice.