If you've ever put something off until tomorrow, you know how easily "tomorrow" can turn into "yesterday". Everyone procrastinates sometimes, often with tasks that you find difficult or discouraging. A while ago we came across a message on LinkedIn that read “Yesterday you said tomorrow”. The text stuck with us.

We've all done it; spent a few hours hand-crafting a newsletter, or perhaps a brochure, letter or email. We scan it through, maybe do a test or send it to a colleague, and then click send. A few minutes go by, and then you get that sinking feeling realising you made a mistake, and can't do anything about it. This happened to us recently after sending our Dutch newsletter out, with an old title.

if you haven't done a dental care campaign in the past, now is a good opportunity to start. Whether it's special opening hours for dental checks, invitations and reminders sent to customers or social media posts, or discounts on dental treatments, it can be a great reason to get back in contact with customers and improve the quality of care.