Posts

Five tips for creating effective reminders

How do you ensure that an owner does not forget the next treatment or vaccination? How can you increase compliance? Before they even open the email, there are typically three things a pet owner sees when they receive an email. Based on what they see, they will decide to read the email (or not). Here are our tips for creating great reminder content.

How to keep consultations running on time

A single consultation running overtime can have knock-on effects throughout your practice. We take a look at how to get reception working in harmony with consultations to ensure smooth running while maintaining excellent customer service.

COVID-19; the last few months?

Yet another change in protocols can also create new challenges for your practice. People are also getting weary of anti-COVID-19 measures and becoming complacent, with a visible wafer-thin edge between willingness and frustration. But as well as being the most difficult, we know the last mile is also the most important, so here are our tips to help get through these (hopefully) final stages.

“I found this on the internet” – how to deal with self-diagnosing

"I did some googling myself, and I think…" or "I found this on the internet" - it's common for many pet owners to turn to the internet to diagnose before they contact you. Owners turn to the internet as they think it's the most efficient way. Admit it - you've done the same for yourself - googling your symptoms before going to a doctor. But what does that search for answers yield? Simple - nothing at all! It's a terrible idea.

Never waste a good crisis…

Around mid-February it became clear that this was going to be a completely different year. In March, the 'crisis' started, and all plans went overboard as the country went into lockdown.

Communicating during a crisis

How do you ensure that you inform your customers in the most effective way possible? Below are some examples of how you can quickly and easily communicate with pet owners.

2020 – A Decade for Millennials

Should this be the year you make some significant changes to your practice? You're probably wondering "Why?" or "How?" - easy; your customer base is going to change! This year you'll start to see more 'millennials' or 'generation Y' (people born between 1981 and 2000) come to your practice for the first time as pet owners.

The best experience is the new standard

Are you a veterinary nurse, receptionist, accountant, cleaner, intern or the veterinarian in a veterinary practice? For the pet owner, 'The Veterinarian' is more than a single profession - it stands for the whole experience - a brand.

Cutting through the noise (5 tips for good customer service)

We know; you're most at home behind the scenes - whether it's in the operating room, or perhaps monitoring patients. It's not something to be ashamed of as most veterinary professionals are more comfortable with pets than with people - it's what you've trained to do. But let's be honest - we are in a sector that also revolves around people - pet owners. We must ensure that customer service remains high, as this immediately benefits the care of the pet, and in this modern-day, good experiences mean good business. Because we know it's not easy, here are our five tips to help you maintain customer service.

This is why you need to adjust your product prices! – Part 2

Part 2: How to position a price increase Communicating a price increase is one of the trickier topics to communicate with customers, but it's an important step, and communicating it clearly allows your customers to understand the increase. Increasing…